Apartment Marketing, Digital Marketing, Published Articles

My Agencies Win Big in 2016

December 15, 2016
W3 Award Winning Agency 2016

Below is the press release announcing the big wins this year for my two agencies Razz and GTMA. I’m so proud of my teams and grateful for the hard work and creativity that led to these accolades. I can’t wait to see what we do in 2017!

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GTMA and Razz Interactive sweep against big name competitors at 2016 w³ awards!

The Winners of the 2016 W³  Awards were announced by the Academy of Interactive and Visual Arts last week. Receiving nearly 5,000 entries, the W3 Awards honors outstanding Websites, Web Marketing, Web Video, Mobile Sites/Apps & Social content created by some of the best interactive agencies, designers, and creators worldwide.  The W³ Awards is sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, advertising, and marketing firms.

GTMA in partnership with sister company Razz Interactive swept the house with eight awards for work in 2016, even taking home two awards outside the multifamily real estate sector.

Razz – Universal Music Latin Entertainment – 2016 W3 Silver Award

Razz – The Highland Residences  – Lennar Multifamily Communities – 2016 W3 Gold Award
Razz – Joya Apartments – Wood Residential Services – 2016 W3 Gold Award
Razz – Flo Technologies – 2016 W3 Silver Award
Razz – The Dinerstein Companies – 2016 W3 Silver Award
GTMA – 2016 W3 Silver Award (video – reputation management theater)
GTMA – 2016 W3 Silver Award (video – you’ve been retargeted)
GTMA – 2016 W3 Silver Award (video – reputation management theater)

GTMA and Razz Interactive are separate entities who have formed a close partnership that has led to overwhelming success for multifamily clients.  Razz Interactive builds beautiful apps, websites, and experiences in partnership with GTMA so that we can effectively tell stories that reach the millions of Americans who have incorporated the digital worlds into their daily lives. A testament to the partnership we’ve formed to deliver outstanding websites and campaigns, a few of a our multifamily clients took home big wins last week few of our multifamily partners took home big wins last week.  Representative from the Dinerstein Companies and Wood Residential praised the partnership and W3 Silver Award saying:

The Dinerstein Companies (TDC) partnered with GTMA and Razz Interactive to collaborate on a new corporate website that would take our company brand to the next level. The experience was enjoyable and resulted in a website which was exactly what I hoped for: showcasing our beautiful product shots, our company history and core values, introducing our talented leadership team, featuring company awards, our participation in community service projects and the all-important LEED green building promise. The new website design is user friendly and appeals to our investment partners and also serves as a great resource about TDC to potential new team members.  The visuals, the effects, and the fresh new design allows for easy navigation to browse through our luxury developments across our National footprint. – Meredith Savoie, Director of National Marketing at The Dinerstein Companies

GTMA/Razz has been our strategic partner on a number of new lease up projects. Their unique and creative approach to multifamily has yielded amazing success. We worked with them on Block 17 lease up in Portland’s Pearl District.  The creative team was thoughtful in their design and digital development matched this.  This website has been one of our most successful websites in terms of conversions and traffic. Additionally we have partnered with GTMA on social strategy, collateral design, SEO and photography for this lease up.  It’s refreshing to work with a marketing partner that gets it, consistently provides smart creative, is responsive, organized, open-minded and ultimately drives results. – Alexis Smoody, Marketing Director Wood Residential Services

GTMA and Razz Interactive weighed in on their collective wins with shared pride and a forward-looking perspective, commenting:

I’m incredibly proud of the creative teams at GTMA and Razz. Winning 8 awards between the two agencies shows that our commitment to collaboration is keeping both companies at the forefront of digital marketing. – Joshua Swanson, Chairman Razz Interactive, CEO GTMA

We continue to look for ways to develop web tools that will tell engaging and informative stories, using websites. These awards are an honor and indication that our team is meeting and exceeding those goals. – Sebastian Mourra, CEO, Razz Interactive

Digital Marketing, Published Articles, Restaurant Marketing, Video

Teaching Marketing for Hospitality to Typsy

July 13, 2016
Upside Typsy Hospitality Training Joshua Swanson

After my 2015 National Restaurant Show talk I was asked by a company called Typsy (formerly Upside) to come to Vancouver and teach their hospitality professionals about reputation management. I covered how to respond to positive and negative reviews, how to remove negative reviews and how to encourage positive reviews. Here’s a quick promo and some clips are below.

How should you handle negative reviews on TripAdvisor? Joshua Swanson, reputation management expert, will talk you through everything you should be doing to protect your hotel online. View the full course outline here: http://bit.ly/1WYzyTx

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How to Remove False Online Reviews

Apartment Marketing, Entertainment, Published Articles, Video

Reputation Management Theater

June 27, 2016

Originally published on the GTMA Blog.

Once in a while an idea comes that’s good, but not great. So the idea festers for a long time until maybe, if you’re lucky, a new version of that same idea blossoms out of a random conversation that reminds you of the first idea and lighting strikes.

My digital agency for multifamily, GoToMyApartment, has a reputation management department with some outstandingly positive team members who face off with haters all day long. I also do a lot of speaking on the topic of reputation management in industries like hospitality, multifamily, entertainment and more. So with all of that negativity in mind, and for therapeutic reasons, I thought it would be a great idea to point out the humor that can be found in some of those terribly written and completely inappropriate reviews that my team has had to address by having them performed. I pictured a smoking jacket, or one of those overly edited YouTube videos where my team tries to read the ramblings of an obvious moron, but for whatever reason, we never got the idea shot.

Then, one glorious day, Jason and I were chatting about old ideas, like that one where we read really poorly written Yelp reviews to camera, and it came to me like a lighting bolt — SHAKESPEAREAN ACTORS! Yes, employ thespians trained in the language of the Bard to deliver the ramblings of the angry internet Yelp user word-for-word in all of its glory.

Introducing Reputation Management Theater:

We literally shot 10 episodes, so head over to GTMA’s blog for more, if you think you can stomach it. Oh, and guess what, the series won an award at the Apartment Internet Marketing conference! Thanks for watching!