Category: Published Articles

Yelp Reviews of Apartments Joshua Smoking

Reputation Management Theater

Originally published on the GTMA Blog. Once in a while an idea comes that’s good, but not great. So the idea festers for a long time until maybe, if you’re lucky, a new version of that same idea blossoms out of a random conversation that reminds you of the first idea and lighting strikes. My digital…
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June 27, 2016 0
Best Steak Food Network

Food Network Debut on Top 5

Originally featured on the Food Network. Sometimes it really pays to be a restaurant and hospitality consultant. I was fortunate enough, while visiting and working with my client Lettuce Entertain You, to not only be treated for lunch at RPM Steak, (by far the best steakhouse I’ve ever been too), but also participate in shooting a…
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February 14, 2016 0
Retargeting Joshua Swanson Digital Marketing

Retargeting for Apartment Marketers Using Facebook

“Yes, you’ve been re-targeted by me, Joshua Swanson, personally. Because I’m creepily chasing you around Facebook – OK, I’m not. I’m with GoToMyApartment and my company has been chasing you around Facebook. Why? Because we’re good at it and we think you should be doing the same thing, without the creepiness, with your future residents.”…
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February 12, 2016 0