Reputation Management Theater
Originally published on the GTMA Blog.
Once in a while an idea comes that’s good, but not great. So the idea festers for a long time until maybe, if you’re lucky, a new version of that same idea blossoms out of a random conversation that reminds you of the first idea and lighting strikes.
My digital agency for multifamily, GoToMyApartment, has a reputation management department with some outstandingly positive team members who face off with haters all day long. I also do a lot of speaking on the topic of reputation management in industries like hospitality, multifamily, entertainment and more. So with all of that negativity in mind, and for therapeutic reasons, I thought it would be a great idea to point out the humor that can be found in some of those terribly written and completely inappropriate reviews that my team has had to address by having them performed. I pictured a smoking jacket, or one of those overly edited YouTube videos where my team tries to read the ramblings of an obvious moron, but for whatever reason, we never got the idea shot.
Then, one glorious day, Jason and I were chatting about old ideas, like that one where we read really poorly written Yelp reviews to camera, and it came to me like a lighting bolt — SHAKESPEAREAN ACTORS! Yes, employ thespians trained in the language of the Bard to deliver the ramblings of the angry internet Yelp user word-for-word in all of its glory.
Introducing Reputation Management Theater:
We literally shot 10 episodes, so head over to GTMA’s blog for more, if you think you can stomach it. Oh, and guess what, the series won an award at the Apartment Internet Marketing conference! Thanks for watching!