“Yes, you’ve been re-targeted by me, Joshua Swanson, personally. Because I’m creepily chasing you around Facebook – OK, I’m not. I’m with GoToMyApartment and my company has been chasing you around Facebook. Why? Because we’re good at it and we think you should be doing the same thing, without the creepiness, with your future residents.”
Yep, I created an award winning video campaign advertising the idea of using retargeting as a tool to generate future apartment residents and used retargeting on Facebook to launch the campaign – – #meta.